Diabetes Medical Nutrition Therapy And Prevention

Type 2 Diabetes: Medical Nutrition Therapy Prevention The American Diabetes Association (ADA) conducted a 2012 study measuring the â€Å"Economic Cost of Diabetes in the U.S.,† the results showed a $245 billion financial  ¬-encumbrance from the use of health resources and lost productivity over a 5 year period (American Diabetes, 2013). The cost amounts â€Å"accounts for more than 1 in 5 health care dollars in the U.S.,† and about 62% of cost being covered by government insurance (American Diabetes, 2013). The highest financial burden of health resources included: inpatient hospital care (43%), medications prescriptions to treat complications (18%) and anti-diabetic agents and supplies (12%), the overall shift of financial burden increased 41%†¦show more content†¦86 million adults have prediabetes from those diagnosis 15-30% turn into type 2 diabetes within 5 years (CDC, 2014). Some people may be unaware of how changing to a healthy lifestyle by eating he althy, losing weight and being more physically active can help delay or prevent type 2 diabetes, as a result it could also help reduce the financial burden of diabetes care for the individual and the economy. The cost of diabetes as a whole may not be on U.S. tax payer’s radar, or seen as a big picture concerns, even small or corporate business may not be aware of how the cost of productivity effect their bottom dollar. The cost of being unhealthy living with chronic disease does not just effect one person’s quality of life but it effect their families, caregivers, business productivity, health professionals, which has a trickledown effect on the U.S. economy. If the rate of diabetes diagnoses continue to increase it is estimated that by the year 2050 1 in 3 adults will have diabetes (Boyle, Thompson, Gregg, 2010). The office of Disease Prevention and Health Promotion, have a Healthy People 2020 goal to â€Å"reduce the disease and economic burden of diabetes mellit us (DM) and improve the quality of life for all persons who have, or are at risk for DM. Evidence base research exist which supports the prevention or delay of type 2 diabetes through the use of medical nutrition therapy, weight management and physical activity. Diabetes Mellitus Classification and

Water Pollution And Its Effects On The Environment

You see a sewer or pipe line dumping wastewater or sewage into a river, lake, or ocean. Ask yourself this question: would you drink from that water source? You see a sea otter or a seal swimming in water that has been contaminated by oil from an oil spill. Ask yourself another question: would you live in these waters? You see what you know as acid rain directly pounding onto a stream, lake or river. Ask yourself a final question would you eat the vegetation or the fish that directly come into contact with this polluted version of nature’s shower? If your answer is â€Å"no† to all three of these questions, I ask you, what makes you think our furry friends and aquatic creatures would want to either. As humans, most of us have choices to stay away from these contaminated waters. We have the option to choose not to drink contaminated water or eat contaminated foods. However for the animals who live in aquatic ecosystems affected by water pollution, their options are limited; some animals don’t even have a choice. Oil, nutrient pollution, and acid rain are just a few of the pollutants that can severely damage or destroy an aquatic ecosystem. It is here where you will learn general knowledge about oil, nutrient pollution, and acid rain as well as the geographical locations of the pollutants and how that they negatively affected or currently affect an aquatic ecosystem. Knowing the Vocabulary In order to understand how these pollutants affect an aquatic ecosystem and its creatures,Show MoreRelatedWater Pollution And Its Effects On The Environment1408 Words   |  6 Pages Water pollution is caused by impurities in water eg, lakes,rivers, oceans and even drinking water. This contaminated water can be the result of many different types of pollution whether it is natural or man made pollutants that pollute the water. This can have a significant impact on the environment as a whole. Moreover there are a number of other related issues that can be attributed to water pollution such as death and diseases. Water pollution actually accounts for the deaths of approximatelyRead MoreThe Effects of Water Pollution on the Environment986 Words   |  4 Pages!! Water has come out with its new, outrageously risque album, â€Å"Make Them Wet†. Their top singles, â€Å"toxicWASTE†, â€Å"I Got Fishes†, and â€Å"#fertilizer† are included on the album. T his album has gotten negative reviews by the EPA, claiming that it causes eutrophication and affects the environment of its listeners, calling it â€Å"industrial waste†. However, Water has already sold 2 million copies of â€Å"Make Them Wet† worldwide, and has announced its next album, â€Å"Pollute Me, Baby†. Dirty, isn’t it? Water wasn’tRead MoreThe Effects Of Water Pollution On Environment And The Environment1450 Words   |  6 PagesPollution is defined as the contamination of air, water, or soil by substances that are harmful to living organisms. Excessive levels of pollution are causing a lot of damage to plants, and human and animal health, This is a major problem in the environment today; pollution effects are certainly prominent in todays world. Without realizing it we as humans contribute to the waste and contamination to both our bodies and the environment around us. In addition there are also many other causes toRead MoreThe Effe cts Of Water Pollution On The Environment1322 Words   |  6 PagesImagine how bad these issues would be if they were in your neighborhood. The effects would be catastrophic but one major issue that most americans don t realize and have been spoiled to never being without is Clean Water. Water is a major concern all around the world but here in america we have rarely experienced any type of serious water shortages. Just because america has never had any problem such as lack of clean drinkable water doesn t mean it won t happen in the future. We are rapidly using allRead MoreThe Effects Of Water Pollution On The Environment Essay1270 Words   |  6 Pageskilled in the contaminated water. There is another man-made pollutant of water nowadays.  Waste water from factories or domestic places has flowed into waters, and as a result water pollution is getting more  serious. Water shortage is also on the rise,  but imagine a world where someone suffer from both  water shortage and water pollution. To prevent further pollution and to conserve the environment, it is crucial to  be aware of the  effects of water pollution. Water pollution incurs not only environmentalRead MoreWater Pollution And Its Effects On The Environment970 Words   |  4 PagesWater covers almost 75% of the earth’s surface and is undoubtedly our most precious natural resource that exists on our planet today. There won’t be any living organism on our planet without water. Water Pollution occurs when a body of water is severely affected due to addition of large amount of materials to the water.[Missouri Botanical Garden] Pollutions such as sewage and fertilizers contain nutrients such as nitrates and phosphates. At high levels, nutrients can over stimulate the growthRead MoreWater Pollution and Its Effects on the Environment5759 Words   |  24 PagesWater Pollution and Its Effects on the Environment Water is probably the most important resource we as people have. Humans can survive without food for several weeks, but without water we would die in less than a week. On a slightly less dramatic note, millions of liters of water are needed every day worldwide for washing, irrigating crops, and cooling industrial processes, not to mention leisure industries such as swimming pools and water-sports centers. Despite our dependence on water, we useRead MoreThe Effects Of Water Pollution On The Environment1269 Words   |  6 PagesWater pollution is often impaired by anthropogenic contaminants that are classified into either a point source of pollution or nonpoint source of pollution. The introduction of harmful toxins in an aquatic food chain can result in high levels of contamination in fish, which can be harmful to humans who eat them. State and national agencies monitoring our waters is essential to understanding the effects of water degradation. Every state in the United States has developed standards for fish consumptionRead MoreWater Pollution And Its Effect On The Environment1846 Words   |  8 PagesIntroduction Water can be said to be â€Å"polluted†, on the introduction of harmful materials in such a way that its natural qualities are so transformed as to contaminated its usefulness. Alternatively, render it offensive to the sense of smell, sight or taste. Water pollution has many definitions. However, the essential elements of most definitions are the concentration of a particular pollutant in water for a sufficient period to cause a certain effect. If it related health such as the ones causedRead MoreWater Pollution And Its Effects On The Environment1323 Words   |  6 Pagesworld billions of people do not have access to the clean water they need. They either have to travel miles to get clean water or they have to settle for the unsafe water near them. Water is polluted daily by trash and waste chemicals. There is an island made from trash in the Pacific Ocean and each day it continues to grow. Communities of people die each year for drought, life that could otherwise be saved if only they had access to water. It is possible to stop all these deaths from occurring altogether

Delegation Management and Work Free Essays

AC 1. 1 Evaluate the benefits of delegation Delegation is widely acknowledged to be an essential element of effective management (Yukl, G. 1994). We will write a custom essay sample on Delegation: Management and Work or any similar topic only for you Order Now Delegation is basically a process of assigning responsibility, sharing authority, and producing accountability in organizations. It is a managerial instrument that allows managers to nurture subordinates to capitalize the subordinate’s potential and ability to meet organizational goals and objectives. As a form of employee involvement in decision-making, delegation describes a category of leader behavior that entails assignment of new responsibilities to subordinates and additional authority to carry them out (Yukl, G. 1998). Managers usually find it easier to speak about delegation of responsibility then to accomplish the organizational goals. Effective delegation can benefit the manager, the employee, and the organization. Perhaps the most important benefit for the company is a higher quality of work. Delegation can improve quality of work by allowing the employees who have direct knowledge of products and services to make decisions and complete tasks. Quality can also improve through enhanced employee  motivation. Employees may do a better job because they feel a personal  accountability  for the outcome, even though responsibility ultimately rests with the individual who made the delegation. Motivation  should also be enhanced as delegation enriches the worker’s job by expanding the types of tasks that are involved in it. Roebuck, Chris. (1998) Another advantage of delegation is efficient use of time and talent. Delegation will help a manager use her time and the time of her employees effectively, and it will allow a manager to get even more work done then they will alone. Delegation is a way of empowering employees as well, and this is a promising advantage. Giving responsibility and accountability to employees will give them an opportunity to showcase their skills and talents; it will also provide them with the opportunity to have pride in their work. Managers who delegate effectively also receive several personal benefits; most importantly, they have more time to do their own jobs when they assign tasks to others. Given the hectic nature of  managerial  work, time is a precious commodity. Effective delegation frees the manager to focus on  managerial  tasks such as planning and control. Managers also benefit from the development of  subordinates’ skills. With a more highly skilled workforce, they have more  flexibility  in making assignments and are more efficient decision makers. Managers who develop their workforce are also likely to have high personal power with their staff and to be highly valued by their organization. Straub, Joseph T. (1998) AC 1. 2 Explain how delegation can be used to empower others. Empowerment is the force that makes teamwork effective. An empowered team is significantly more productive than a group of individuals working under strict guidelines. As the people in workgroup become aware that leaders are willing to empower them, they are more committed to the tasks. Meyer, Paul J. (2007). Empowering team members through delegation involves transferring not only the responsibility for performing tasks, but also the authority, resources, rewards, and knowledge necessary to perform them. In some situations, standardization and inflexibility are essential. However, in giving assignments, recognize when teamwork and flexibility are the better approach. Empowering people requires a leader to become teacher, coach, colleague, and mentor, not just boss. Followers and peers in some cases even exceed leader’s abilities, ideas, and expectations. Successful delegation requires planning, careful introduction and training, commitment of all team members, and effective follow-up. Effective delegation always involves adequate communication. People accept responsibility and act when they know what you expect. Talk informally with a person before actually turning over responsibility. Non-threatening approach allows the person to express fears or enthusiasm about the idea of accepting delegated responsibility. Moving up to a higher level of delegation provides more time empowers the team member for increased productivity. Roebuck, Chris. (1998). In many ways, empowerment embodies principles effective managers and leaders have practiced for years. Two new driving forces in business, increased diversity and high-speed change, magnify the need for empowerment. Empowering people is now indispensable for effective personal productivity and maximum team success. AC 2. 1 Justify an appropriate process to follow when delegating work within your area of responsibility? When delegating work within one’s area of responsibility, following process can be tracked for appropriate process (UK’s NMC’s Council, 2007) – Treat people as individuals * Leader must treat people as individuals and respect their dignity. * Must not discriminate in any way. * Must treat people kindly and considerately. Must act as an advocate for those in one’s care, helping them to access relevant health and social care, information and support. Respect people’s confidentiality * Leader must respect people’s right to confidentiality. * Must ensure people are informed about how and why information is shared by those who will be providing their care. * Must disclose information if leader believe someone may be at risk of harm, in l ine with the law of the country in which leader is practicing. Collaborate with those in leader’s care * Leader must listen to the people in his/her care and respond to their concerns and preferences. Must support people in caring for themselves to improve and maintain their health. * Must recognise and respect the contribution that people make to their own care and wellbeing. * Must make arrangements to meet people’s language and communication needs. * Must share with people, in a way they can understand, the information they want or need to know about their health. Ensure gain consent * Leader must ensure that one’s gain consent before begin any treatment or care. * Must respect and support people’s rights to accept or decline treatment and care. Must uphold people’s rights to be fully involved in decisions about their care. * Must be aware of the legislation regarding mental capacity, ensuring that people who lack capacity remain at the center o f decision making and are fully safeguarded. * Must be able to demonstrate that you have acted in someone’s best interests if you have provided care in an emergency. Maintain clear professional boundaries * Leader must refuse any gifts, favours or hospitality that might be interpreted as an attempt to gain preferential treatment. Must not ask for or accept loans from anyone in your care or anyone close to them * Must establish and actively maintain clear sexual boundaries at all times with people in leader’s care, their families and cares. AC 2. 2 Allocate and monitor work that you have delegated within your own area of responsibility. To allocate and monitor work that one have delegated within his/her own area of responsibility following matters are required to be achieved (Barter M, Furmidge ML. UAP, 1994) and (BuerhausPI, Needleman J, Mattke S, Stewart M, 2002)- a) Outcomes Of Effective Performance One must be able to do the following: 1. Confirm the work required of the team with his/her manager and seek clarification, where necessary, on any outstanding points and issues. 2. Plan how the team will undertake its work, identifying any priorities or critical activities and making best use of the available resources. 3. Allocate work to team members on a fair basis taking account of their skills, knowledge and understanding, experience and workloads and the opportunity for development. 4. Brief team members on the work they have been allocated and the standard or level of expected performance. . Encourage team members to ask questions, make suggestions and seek clarification in relation to the work they have been allocated. 6. Check the progress and quality of the work of team members on a regular and fair basis against the standard or level of expected performance and provide prompt and constructive feedback 7. Support team members in identifying and dealing with problems and un foreseen events. 8. Motivate team members to complete the work they have been allocated and provide, where requested and where possible, any additional support and/or resources to help completion. . Recognize successful completion of significant pieces of work or work activities by team members and the overall team etc. b) Behaviors Which Underpin Effective Performance One must knowledge about the following: 1. make time available to support others. 2. clearly agree what is expected of others and hold them to account. 3. 3prioritise objectives and plan work to make best use of time and resources. 4. show integrity, fairness and consistency in decision-making. 5. seek to understand people’s needs and motivations. 6. take pride in delivering high quality work. 7. ake personal responsibility for making things happen. 8. encourage and support others to make the best use of their abilities etc. c) Knowledge and Understanding One needs to know and understand the following: i. Gener al knowledge and understanding 1. Different ways of communicating effectively with members of a team. 2. The importance of confirming/clarifying the work required of the team with your manager and how to do this effectively. 3. How to plan the work of a team, including how to identify any priorities or critical activities and the available resources. 4. How to identify and take due account of health and safety issues in the planning, allocation and checking of work. 5. Ways of encouraging team members to ask questions and/or seek clarification and make suggestions in relation to the work which they have been allocated. 6. Effective ways of regularly and fairly checking the progress and quality of the work of team members. 7. The type of problems and unforeseen events that may occur and how to support team members in dealing with them. 8. How to log information on the ongoing performance of team members and use this information for performance appraisal purposes etc. i) Industry/sector specific knowledge and understanding 1. Industry/sector specific legislation, regulations, guidelines, codes of practice relating to carrying out work. 2. Industry/sector requirements for the development or maintenance of knowledge, understanding and skills. iii) Context specific knowledge and understanding 1. The members, purpose and objectives of his /her team. 2. The work required of his/her team. 3. The available resources for undertaking the required work. 4. His/hers team’s plan for undertaking the required work. 5. The skills, knowledge and understanding, experience and workloads of team members. 6. Reporting lines in the organization and the limits of his/her authority. 7. Organizational standards or levels of expected performance. 8. Organizational policies and procedures for dealing with poor performance. AC 3. 1 Review how well you delegated the task, based on the outcomes of the delegated task and feedback from others. Here are 10 ways  for effective delegation and reviewing delegation based on the outcomes of the delegated task and feedback from others: 1. Delegate early. Make an effort to delegate the task early to avoid unnecessary pressure. This allows the  person to better plan the task. 2. Select the right person. Ensure that the person has the time to take on the responsibility. Assess the skills and capabilities of his/her staff  and assign the task to the most appropriate person. Make sure the person has the training and resources  to succeed. 3. Communicate the rationale and benefit. Identify  the reason for the task and how it will contribute to the goals of the company or department or team. Also, point out how the  delegated task could benefit the person. For example, develop a specific skill that is needed to get promoted. 4. Delegate the entire task to one person. This gives the person the responsibility, increases their motivation and avoids ambiguity in accountability. Otherwise, different people will have different ideas about who does what when. 5. Set clear goals and expectations. Be clear and specific on what is expected. Give information on what, why, when, who and where. Be prepared to accept input from subordinates. Confirm and verify task goals and expectations. 6. Delegate responsibility and authority. Ensure that the subordinate is given the relevant responsibility and authority to complete the task. Let the subordinate complete the task in the manner they choose, as long as the results are what you specified. Be willing to accept ideas from the subordinate on task fulfillment. 7. Provide support, guidance and  instructions. Point subordinates to the resources they may need to complete the task or project. That could be people they need to coordinate with,  crucial information or  be willing to be a resource his/herself. 8. Take personal interest in  the progress of delegated task. Request to be updated on the progress of the task, provide assistance when necessary. Be careful not to be intrusive; giving the perception that he/she does not trust the subordinate. Keep communication lines open, regular meetings on large tasks can provide this ongoing feedback. 9. If he/she is not satisfied with the progress, don’t take the project back immediately. Rather, continue to work with the employee and ensure they understand the project to be their responsibility. Give advice on ways to improve. This ensures accountability and dependability. 10. Evaluate and recognize performance. Evaluate results more than methods. Analyze cause of insufficient performance for improvements and recognize successes as soon as possible. AC 3. 2 Assess how you can improve your own ability to delegate and empower others. Here are some suggestions for improving one’s own ability to delegate and empower others (Credit Research Foundation, 1999): 1. Understand the purpose of delegating very clearly. 2. Decide specifically what one can delegate. Generally delegate as much of ones work as possible. 3. Recognize that subordinates will make mistakes. Make sure they understand what they are to do. Be willing to take blame for mistakes that may be made. 4. Clarify what he/she is delegating. Agree on what the task is and how much â€Å"power† he/she is delegating to them to perform a particular job. Also, let others know of the arrangements so that proper cooperation will be extended to get the job done. 5. Most important,  follow-up. Remember that although you have delegated responsibility and empowered others to get the job done, he/she still have the final accountability for the job. Ask his/her team for progress reports or discuss with them from time to time. Empowerment This newer strategy may in-fact be the culmination of all the points above. Simply put, empowerment is delegation taken a step farther. In delegation, the supervisor is not only accountable for the results, but also assumes some responsibility since in most cases the delegated tasks most often are the job of the supervisor. Empowerment is the total, unmistakable passing on of responsibility to a person or team to accomplish a job or perform a process. As coach or supervisor, one have to maintain accountability for the overall outcome or results of the process. Empowerment brings with it a challenge for the organization to provide state-of-the-art systems, education, tools and most importantly support to the team for maximum performance. Applying empowerment frequently shifts ownership of a function or process from a traditional supervisor to a group, and with that ownership transfer; pride, job satisfaction, motivation and creativity develop. References Barter M, Furmidge ML. UAP: issues relating to delegationand supervision. J Nurs Adm. April 1994;24:36-40 BuerhausPI, Needleman J, Mattke S, Stewart M. Strengthening hospital nursing. HealthAff. Credit Research Foundation, (1999), www. crfonline. com. Roebuck, Chris. (1998). Effective Delegation. New York: American Management Association. September-October 2002;21:56-64. Straub, Joseph T. (1998). The Agile Manager’s Guide to Delegating Work. Bristol, VT: Velocity Business Publishing. UK’s NMC’s Council (6 December 2007), Standards of conduct, performance and ethics for nurses and midwives for implementation. Yukl, G. (1998). Leadership in organizations (4th ed. ). Englewood Cliffs, NJ: Prentice–Hall. How to cite Delegation: Management and Work, Essay examples

Facebook Marketing Strategy

Introduction Facebook is a very famous social networking website, founded by Mark Zuckerberg in the year 2004. With more than 500 million users throughout the world, it has marked its place in every nook and corner of the entire globe (Facebook, 2014). A person aged 13 years or more can very easily create an account on Facebook, if they have a valid email address. It gives an option of creating a profile page, add friends to ones account, add ones interest, communicate with friends, share photos and videos etc. Along with that it also gives an option of seeing news feed, playing games, selecting different applications etc. An internet market research company, Alexa.com, rated Facebook in 2010 as the second website, after Google, which is most visited throughout the world. Background of the company Mark Zuckerberg was only 23 when he founded Facebook. He was a student at Harvard University and was studying psychology. Zuckerberg was good at computer programming and had developed number of other social networking sites like Coursematch and Facemash. Coursematch was where people could view others taking degree and Facemash was a site where one was able to give ratings to other people in terms of their looks. Initially, he named Facebook as The Facebook which was a name selected from different paper sheets which was distributed to freshers, profiling students and members in the staff. In just few hours after its launch, its popularity increased so much that almost 1,200 students at Harvard University signed-up on this site within 24 hours and a month later, more than half of the students who were undergraduate, created their profile on this site (Facebook, 2014). It was spread to other universities in Boston, along with Ivy League and ultimately to all the other universities in US. In August 2005, it bought its domain name as Facebook.com for $200,000. From September 2005, the high schools in the US were able to sign and after that, it began to spread throughout the world and reached the universities in the UK in the month of October, the same year. Within a years time, by September 2006, it gained so much of popularity that it was not restricted to only universities, but anybody with a valid email address could register themselves on Facebook. The users can register themselves free of cost and the website earns profit from different advertisements. Due to its tremendous success and popularity, internet giants Yahoo as well as Google has shown interest in buying Facebook (Facebook for Business, 2015). Marketing Analysis Right from its inception, Facebook used different marketing plans to make a firm place in the market. Facebooks Marketing Strategy or Strategies since it began The world has a total population of more than 7 billion out of which US has only 5% of this population. This means that most part of the population was outside of the US. In order to succeed, it was important for the company to expand itself in the international market. So, first Facebook started executing itself in the different languages of each country. This helped in strengthening the social networking of the company, which in-turn, helped the company to grow internationally. It is very important for a business to create such place on its site where the main problem of the users can be resolved very easily, which was, connecting to others in no time. With the creation of Facebook, this problem was resolved, first for the students at Harvard University, then for the other Ivy League schools as well as other colleges. Further, it expanded to the rest part of the world and people found it easier to connect to their families and friends who lived at a different place (Morris, 2014). Along with fulfilling peoples needs, the looks and design of the website also plays an important part in its success. Zuckerberg understood this very well, so, he made sure that Facebook looked attractive. For this, one of his most trustworthy advisor, Aaron Sittig, was appointed for designing the website. The attractive look and design of Facebook also played an important part in its popularity. Uploading right information is also very important. For this, at Facebook, the information is first gathered for the website and is searched to see it can be uploaded on the site without any negative impact and then an approval is given by the higher management. New ideas are also given and validated for the website. In todays world, one of the strategies that all the companies use is, communicating with the customers. Since Facebook was launched, it used to seek for the feedback from its users on different topics. This helped them to be on the same page as its users (Kagan, 2014). Along with that, Facebook also gave an option to other marketing companies where they could seek feedback from their customers on certain products. This proved very beneficial for the company as it gave leverage to both, the companies and the users, to communicate with each other very easily. Since its inception, Facebook dominated the market of social media. Other social media sites like Twitter and Friendster are also very popular and are a competitor of Facebook. However, with the above strategies, Facebook is able to be on the topmost position (Phillips, 2007). Easy to use platform The company provides such platform, which is very easy to use. It gave two options for login, they were, through email id and the other is through mobile number. Even the registration can be done using either of these two options. Facility improvement Initially, Facebook only provided the option of sharing images and status, putting comments and liking the updates. However, later they improved their facilities and started giving options of chatting, sharing videos, making groups, and also creating new pages. It also partnered with skype to give their users the option of video calling. Interface modification The company keeps on updating their interface after a certain time so that the users get different feel of its interface. Facebook has a special team which takes care of this (Stelzner, 2014). They have specialists who work towards creating interesting interfaces for the website. They even seek feedback from the users on the looks of the website. This helps them in getting the different perspective from their users which helps them in improving themselves. Applications Facebook has different applications for their users which helps them in staying in touch with their friends and families. The company also pays for these applications. Strategic Marketing options for Facebook moving forward Facebook has applied many new marketing strategies for future. Recently, Facebook started giving such options to its users, wherein, they can also use the login Id of Facebook to login or sign up in another website. Due to so many different options, there are many investors who have started investing in Facebook. As per EMarketer, in 2012 almost 88% companies from throughout the world invested in this company (Bright Marketing, 2011). It also forecasted that the progress of Facebook might slow down in the coming years due to its different campaigns which they are planning to launch. It was assumed that the marketing of Facebook will progress from 72 per cent in 2010 to 88 per cent in the coming years. But interestingly, it went up to 92 per cent in the year 2014. Due to its popularity throughout the world, it was also said that the marketers of Facebook will make sure that the site is dynamic along with being innovative. The company also launched some new tools for marketing purposes in the year 2012. This proved to be very helpful for the marketers in creating their own page through Facebook. Thus, it can be said that both, the marketers as well as the users, are able to enhance their experience with Facebook on a regular basis. Conclusion This report is based upon different analysis as well as research on the social media giant, Facebook. It provides many facilities to its users who use social media sites. It is so dynamic that from liking and commenting on other peoples posts, users can also create their own page and share their ideas and views with the other users. Hence, it gives a better and varied options to all its users, be it an individual or a company (Research and Market, 2012). Since the time it was launched, Facebook has used different strategies to grow in the market. It makes sure that it fulfils the needs of its users which helps the users of Facebook, stay with the website. Its new facilities, different applications, and a simple and easy interface does not let the users become bored. There are many other social media sites which have been launched in the market with the aim of replacing Facebook. However, Facebooks strategies have not let those companies take the place of Facebook. References Phillips, S. (2007). A brief history of Facebook. [online] the Guardian. Available at: https://www.theguardian.com/technology/2007/jul/25/media.newmedia [Accessed 6 Jan. 2015]. Slideshare.net, (2015). Facebook Marketing Guide PDF Download. [online] Available at: https://www.slideshare.net/dannyboles/facebook-marketing-guide-pdf-download [Accessed 6 Jan. 2015]. Facebook (2014). Marketing strategies [online] Available at: https://www.facebook.com/pages/Marketing-Strategies/553415538012028 [Accessed: 6 January 2015]. Research and Market (2012). Facebook SWOT analysis [online] Available at: https://www.researchandmarkets.com/reports/2260343/facebook_inc_swot_strategy_and_corporate [Accessed: 6 January 2015]. Kagan, N. (2014). 10 Insider's Lessons From Facebook's Marketing Strategy. [online] Fast Company. Available at: https://www.fastcompany.com/3031417/the-future-of-work/lessons-from-inside-facebooks-marketing-strategy [Accessed 6 Jan. 2015]. Homework market (2012). Marketing strategies [online] Available at: https://www.homeworkmarket.com/sites/default/files/qx/15/01/29/08/session_3_2014_assignment_2_instructions_marketing.pdf [Accessed: 6 January 2015] Morris, D. (2014). Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today. [online] Search Engine Watch. Available at: https://searchenginewatch.com/sew/how-to/2327476/facebook-custom-audiences-7-strategies-marketers-can-start-using-today [Accessed 6 Jan. 2015]. Facebook for Business, (2015). Facebook for Business. [online] Available at: https://www.facebook.com/business/news/Testing-a-New-Way-for-Marketers-to-Tell-Stories-in-News-Feed [Accessed 6 Jan. 2015]. Stelzner, Michael A. (2014). 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT. Social Media Marketing. Industry Report. Pp. 1-50. Bright marketing (2011). Now growth is the marketing strategy of Facebook [online] Available at: https://brightmarketinsight.com/headlines/now-growth-is-a-key-feature-of-our-strategy-moving-forward/ [Accessed: 4th January 2015].